IN
ENGLISH
Welcome
to the biggest indoor equestrian event in the world
in terms of spectators per day. Audience 2003: 77.000
during 3 days. Voted 2003 the best World Cup Driving
Organiser in the world. Receiver of the international
award "Organiser of the year 1997".
Stockholm International Horse Show is the biggest yearly
event of the Globe Arena (bigger than for example the
Swedish Hockey Games).
The biggest equestrian event in Sweden considering the
audience and general media.
The spectators are from all over Sweden: 40 % of the
spectators come from places outside the greater region
of Stockholm.
Viewing figures every year: (SVT) approx.
5 hours on TV with 7 million viewers. International
TV coverage (6 hours): CNBC Europe, ESPN Star Sports
(Asia and India), M-NET (South Africa). TV ratings:
'99 years highlight programme reached 14% homes,
to be compared with the final in the Stockholm Open
tennis tournament (6%) and DN-galan, GP Athletics, (11%).
Concept:
The highest international standard, in both
competition and entertainment.
Competition:
World Cup in dressage, International show jumping and
World Cup Four in Hand driving.
A member of the
royal family is always present at the prizegiving ceremony
for the "Prince Carl Philip Prize".
GENERAL INFORMATION
ABOUT THE EQUESTRIAN SPORT
The equestrian
sport in Sweden is the second most popular sport (after
football). It is also the biggest sport among females.
About 200 000 people has a membership
in one of the nearly 1000 Riding-Clubs organised in
19 districts.
500 000
people are riding on a regular basis. Every
third Swede comes in contact with horse.
The equestrian
sport is, as well as a sport, an industry (turnover:
1 billion SEK).
The horse is by
nature a very important environmental resource. The
Equestrian Sport in Sweden is the leading sport within
the environmental field and has a very ambitious environmental
programme.
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